For some, social media can seem overwhelming, time consuming, fast paced and scary.

Whilst it’s true that you must invest in this change, with the same time and care you invest in traditional marketing channels, the bottom line I think we often overlook is simplicity.

Social media is simply a new channel for communication with your audience that ultimately can compliment your existing marketing mix. It’s a place to listen, to learn, to inform, to help and to engage. Tweet this

The exact same principles you apply to more traditional channels apply to social media too.

Send the right message, to the right people, in the right place, at the right time. Tweet this

Marketing 101, right?

The Right Message
Earn the attention of your audience. Provide valuable content. Be Helpful. Solve Problems. Engage. Tweet this

The Right People
Social media is not a mass marketing channel. In fact…